Lazer began his career at PCS in business development focusing on our major partnerships and new business opportunities. Through curiosity and deep knowledge of the market and business he was named head of business development and soon after as Chief Commercial Officer, and Global President in short succession. Lazer successfully succeeded our Founder-CEO, Ben Nash, as CEO in 2022.

As Co-Founder and former CEO, Ben has led PCS’s growth from local wireless distributor to worldwide leader. His vision built the company into a global player with presence in over 20 countries and led to further investments throughout the value chain.

Dennis leads global financial functions for PCS. Prior to joining in 2021, Dennis was CFO of Proximity, an Omnicom Group company, as well as managing corporate development internationally.

Prior to becoming the company’s first Chief Transformation Officer, Alexandra’s tenure at PCS was focused on business development. She now guides the PCS leadership team through positive change initiatives that bring revenue growth, expansion opportunities, and strategic focus.

Jon has 25 years in investing, starting and leading companies through innovative and disruptive cycles. At PCS, he works closely with the senior team to drive focus, alignment and communication across the globe.

Ebby leads the global HR function at PCS and has a passion for driving strategic people initiatives that align with business success. She has over 20 years of experience across multiple industries.

Albert has been a driving force in the mobile industry for over 20 years. Using his vast industry knowledge, he has been instrumental in developing PCS’s e-commerce and wholesale channels, both commercially and operationally.

Morris Bukai leads the efforts and strategies for the Sales Team, worldwide. His vast knowledge of the Reverse Logistics industry and channels provides the leadership and direction to position PCS Wireless as the worldwide leader in the secondhand Smart Phone Market.

Since joining PCS in 2016, Itzik has developed strong sales relationships with both US and international clients, which has led to his current leadership role as Head of Sales for the Americas team.

Prior to becoming head of PCS’s Global Pricing Desk, Sami led the US sales team. In his current role he manages a team of analysts, ensuring that the PCS pricing strategy remains competitive and relevant.

Albert’s strategic advice to our e-commerce partners enables them to grow their channel, establishing PCS as a leading supplier of refurbished devices to the global e-commerce market. Albert previously founded a successful e-commerce reseller.

Eddie leads outside counsel and manages internal legal requests for the broader PCS group. Prior to joining PCS he was an attorney in the litigation department of a New York law firm, working on banking, bankruptcy, merger & acquisitions and shareholder matters.

Tony heads our China business, supporting regional growth and development. He has over 20 years of experience as a business leader in the mobile and consumer electronics industry with core focus in China and Asia.